Pre-Paid Legal Leads - Three Paths, What Is Most Productive?
Prepaid Legal leads can make the difference between financial success and total loss in your small business. But, not all leads are created equal.
Whether you determine to buy leads or generate your own, there are 3 main "types" or categories that you'll find advantageous in growing your Prepaid Legal business:
1. Potential customers. These leads are interested in one of your products or services. If happy, they may be gingerly introduced to your business with moderate success. But, they didn't start with an interest in making a profit, and they're going to need a lot of guidance.
2. Opportunity seekers. These prospects are looking for an opportunity to make money. They may or may not be really serious, that's for you to determine. Also, they may or may not have specific interest in MLM or PPL. Your duty will be to find the serious ones, allay their concerns and guide them into your team.
3. Active network marketers. These prospects are already in an program, and seeking leadership in how to be successful. They aren't in Prepaid Legal, but you know two very critical things about them: 1) they like the idea of multi-level marketing, and 2) they've demonstrated it with their cash by becoming a member of a program.
The most valuable prepaid legal leads are those in the third group: current multi-level marketers.
Why?
Well, as discussed above, you are sure they have an interest in making cash with network marketing. You aren't going to hear them say, "Is this one of those pyramid schemes?" and other such absurd questions. They're beyond that; they know better.
They also understand the profession better than someone who's never been in MLM. So, once they enroll in your group and get up to speed, they'll generate results much quicker (and with less coaching) than the average person.
Lastly, they probably know other active network marketers: their sponsor, downline, and even cross-line reps they met at their company conference. These are the kind of entrepreneurs you want as a Prepaid Legal Associate in your group.
They're in an opportunity, though, and not always looking to embark upon something else. It's your job to softly, and with utmost care, pique their interest without setting off any trip wires.
The best way to do this is to start with an offer that benefits them in their existing business... something unrelated to your program. Something generic, like advertising tools or coaching.
Obtain their trust, and show your worth to them by assisting them to move forward with their existing opportunity. Show them that, unlike their existing upline, you are showing them things that yield results. But make it crystal clear that the only people who get your full focus are the people contributing to your own success.
At that point, getting started with your organization will be the next sensible step.
In conclusion, you can target potential customers, you can pursue opportunity seekers, or you can pursue active multi-level marketers. Of the three, active network marketers have the maximum potential to explode your team with the least effort. Focus your energies there, and your business will never be the same.
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